Plate · v1.0 · iOS & Android

Eat smart.
Lift heavier.
Run further.

Your daily nutrition + AI coach in one app — built for people who actually move, not for spreadsheet athletes.

14-day free trial No credit card Cancel anytime
9:41●●●
Point. Done. Analyzing · 94%
Chicken · rice · broccoli
9:41●●●
K
Coach Kai
Online · knows your history
You crushed legs yesterday — 18 working sets, PR on squat. Recovery's solid.
Heads up — you're 52g protein short for today's target. Want me to slot a meal?
yeah, something quick
Greek yogurt + 30g whey + frozen berries. 42g protein, 380 kcal, 90 seconds.
9:41●●●
Wed · Nov 19
Afternoon, Alex.
1,247 of 2,400 kcal
Protein
128 / 180g
Carbs
142 / 260g
Fat
38 / 70g
AI scan · 94%
Coach knows
yesterday's session
1,153 kcal left
Eat smart. Lift heavier. Run further. Repeat. No purple gradients. No badges to chase. Eat smart. Lift heavier. Run further. Repeat. No purple gradients. No badges to chase.
Feature 01 · AI scan

Point. Done.

Stop weighing pasta. Aim your camera at the plate — Plate identifies the food, estimates the portion, and gives you calories and macros in under a second.

01
Sees what you ate, not just a label.
Powered by Claude's vision model. Knows that "chicken and rice" is three macros, not one.
02
Honest about uncertainty.
94% match? It commits. 62%? It asks. No false-confidence numbers logged to your week.
03
Manual search & custom entries, too.
When the camera isn't right — a packaged snack, a takeout entry — fall back to typing in seconds.
9:41●●●
Point. Done. Analyzing · 94%
Chicken · rice · broccoli
Feature 02 · Coach Kai

An AI coach with context.

Kai sees your training, your meals, your goals — not just today's chat. It remembers that you trained legs yesterday and that your protein is low. Suggests the next move accordingly.

K
Coach Kai
Online
You crushed legs yesterday — 18 working sets, PR on squat. You're 52g protein short today. Want me to slot a meal?
yeah, something quick
Greek yogurt + 30g whey + frozen berries. 42g protein, 380 kcal, 90 seconds.
"It noticed I was under-eating on lifting days before I did." — Marcus K., beta user
9:41●●●
K
Coach Kai
Online · knows your history
Morning. You crushed legs yesterday — 18 working sets, PR on squat. Recovery's solid.
Heads up — you're 52g protein short for today's target. Want me to slot a meal?
yeah, something quick
Greek yogurt + 30g whey + frozen berries. 42g protein, 380 kcal.
Feature 03 · Pantry → recipe

From fridge to plate, in three taps.

Tell Plate what's in the kitchen. It writes a recipe that hits your macros and uses what you already own. Walks you through cooking it, step by step.

01 / Pantry
9:41●●●

Got these. Make me something.

12 ingredients on hand. Tap one to remove.
🍗 Chicken 🍚 Rice 🥦 Broccoli 🧄 Garlic 🥚 Eggs 🧅 Onion 🌶️ Chili 🍋 Lemon 🥑 Avocado 🧀 Cheese + Add

What you have.

12 ingredients. Filters for time, macros, dietary needs.

02 / Generate
9:41●●●
Recipe · generated

Garlic-chili chicken rice bowl

24 min38g · P520 kcal
01Marinate chicken in garlic, chili & oil for 10 min.
02Cook rice. Steam broccoli till bright green.
03Sear chicken hot, 3 min per side. Rest 2 min.
04Slice, plate, squeeze lemon. Eat.

What you could make.

24-min, 38g protein, uses 4 of 12. Logged automatically.

03 / Cook
9:41●●●
Step 3 of 5
Sear chicken in a hot pan, 3 min per side. Don't crowd it.
02:14

How to cook it.

One step at a time. Built-in timers. No scrolling mid-sear.

Avg log time
12s
From open to logged. Faster than typing the food name.
Scan accuracy
94%
Median match confidence on home-plated meals. Hedges when unsure.
Food database
800k
Branded items, restaurant entries, raw foods. Updated weekly.
Activities tracked
40+
Gym, run, swim, ride, sports — and whatever else you do.
Our anti-roadmap

What Plate isn't.

A discipline of restraint. Every feature we don't build is a feature you don't have to ignore.

Streak shame Honest weekly averages
Celebratory confetti A nod, then keep moving
Badges & XP Numbers that mean something
Coach that just cheerleads Coach that disagrees with you
Purple-gradient SaaS aesthetic Editorial dark, warm cream
Spreadsheets dressed as an app A glanceable today
Pricing

Two plans. No upsells mid-meal.

Free covers the basics, forever. Pro adds the AI — the parts that actually save you time.

Free
Forever
$ 0 / month
No card required
  • Manual food logging
  • Workout logging
  • Today + weight trend
  • Limited AI scan (3/day)
  • Limited coach (10 msgs/day)
  • No pantry → recipe
Start free
Most pick this
Pro
For regulars
$ 9 .99 / month
$69.99 / year — save 42%
  • Everything in Free
  • AI food scan, 30/day
  • Coach Kai, 50 msgs/day
  • Pantry → recipe, unlimited
  • Lifetime stats & trends
  • Data export (CSV)
Try 14 days free →
FAQ

Things we get asked.

Reach us at hello@plate.best — a real human replies within a day.

01

Is this just MyFitnessPal with AI on top?

No. Plate is built for people training 3-5×/week — the database, the macros, the coach all assume you actually move. The AI is the connective tissue, not the marketing.

02

How accurate is the food scan?

Median match confidence is 94% on home-plated meals. Below 75%, the app says so and asks you to adjust the portion. We'd rather hedge than log a wrong number.

03

What does Coach Kai actually do?

Reads your food log, training history, weight trend, and goals. Suggests meals, calls out gaps, plans your week. Built on Anthropic's Claude — tuned for honest, useful nutrition coaching.

04

Does it work on Android?

Yes — feature-identical on iOS and Android.

05

Can I export my data?

CSV export of every meal, workout, and weight entry, anytime. Your data, your choice.

06

What about privacy?

We don't sell your data and never will. Food photos are stored privately, not shared. Full details on the Privacy page.

Ready when you are

Eat smart.
Today.

Download free. Pro is 14 days free. No card needed to start.

Download for iOS Get it on Google Play